Paper Title
The Effect of Marketing Factors in Attracting Tourism Marketing: A Case of Jordan
Abstract
The present study aimed to identity the effect / impact of marketing factors in attracting tourism marketing in
Jordan .Several independent variables were adopted for the present study in order to measure the effect of marketing factors
represented by prices of tourism service ;skills of human resources in tourism sites , infrastructure availability, supporting
services provided to tourists and security and stability of Jordan. On the other hand , the dependent factor was the attraction
to tourism marketing in Jordan . To achieve the goal of the present study ;the researcher designed a questionnaire as a tool
to collect the data ,and was self distributed to a purposed random sample of tourists visiting tourist places in Jordan .500
questionnaire were distributed to the sample of the study; out of which 40 questionnaires were not returned , and 15
questionnaires were not usable for statistical analysis ,as a result of which a total of 445 usable questionnaires for statistical
analysis ,with a response rate of 89% . The results of the present study shows that all the independent variable represented
by marketing factors have statistically significant impact /effect in attracting tourism marketing in Jordan .The results shows
that each variable have a specific contortion with the highest one goes for stability and security in Jordan Based on the
results of the present study ,the research recommended that Government of Jordan should enhance the promotional
activities to encourage foreign tourists to visit Jordan as well as giving good training programs for the workers in the
tourism sector through which they can gain skills and competencies to motivate and give good reputation to tourism
industry in Jordan. Further studies should be conducted by different researchers in different fields and with different
dimensions.
Key words- Marketing factors, Price, Tourism Marketing , Supporting Services, Jordan .