Paper Title
Conceptualizing the Effect of CSR Activities on Affective Commitment and Corporate Performance
Abstract
This paper provides a conceptual model that investigates the effect of Corporate Social Responsibilities (CSR)on
affective commitment and corporate performance. Although the social and political issues are the root cause of the threat to
sustainability development in the world, only corporations have the three essential components, namely resources, global
reach and motivation, in order to achieve sustainability. Under competitive pressures, managers need to take into
consideration the effect of organizational actions including corporate responsibility in order to retain valuable and non
substituable human resources. The main purpose of this study is to increase corporate performance together with employee’s
commitment towards the organization. From the economic distress and social challenges that Yemen is facing, it is very
important to understand the complex connection and interdependence of CSR activities. Corporate can achieve long term
growth followed with maintaining effective CSR activities and achieving corporate reputation. This study contributes to the
literature of corporate communication to gain public legitimacy and corporate governance and develop a CSR model that
explores critical dimensions in management of corporate culture in Yemen Oil industry.
Keywords - Corporate social responsibilities, corporate culture, affective commitment, Yemen