Paper Title :Consumer Behavior Analysis in E-Commerce
Author :Seroualia Rania, Rhajbal Zineb
Article Citation :Seroualia Rania ,Rhajbal Zineb ,
(2024 ) " Consumer Behavior Analysis in E-Commerce " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 38-39,
Volume-10,Issue-2
Abstract : The integration of technology and digitization into the purchasing processes has empowered consumers to
increasingly engage in online shopping. This study explores the intersection of consumer behavior in e-commerce and
neuromarketing, delving into the impact of technology on the decision-making process. The aim of e-commerce is to reduce
the distance between consumers and products/services. This article first seeks to understand consumer behavior while
identifying purchase motivations and barriers. Neuromarketing is introduced as a complementary method to traditional
marketing, delving deep into consumer behavior and purchase intentions.
Keywords - Digitalization, E-Commerce, Neuromarketing
Type : Research paper
Published : Volume-10,Issue-2
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-20591
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Copyright: © Institute of Research and Journals
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Published on 2024-05-27 |
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