Paper Title :A Proposed Approach to Link Between Strategy and Customer’s Requirements

Author :Seyedehfatemeh Golrizgashti, Nazanin Shanehsaz

Article Citation :Seyedehfatemeh Golrizgashti ,Nazanin Shanehsaz , (2018 ) " A Proposed Approach to Link Between Strategy and Customer’s Requirements " , International Journal of Management and Applied Science (IJMAS) , pp. 69-71, Volume-4,Issue-2

Abstract : Linking between strategy and customer requirements is very important in competitive market. So managers to apply effective policy in their organization should identify these relationships. Balanced Scorecard is a tool for setting up and achieving the organization strategic goals. In short, it could be said that the Balanced Scorecard is management system which support organization in order to set the path and achieve its key strategic objectives. Quality function development is a effective tools in total quality management to identify customer needs .In this paper by using QFD method, links between different perspectives BSC has been created. Research innovation is using DEMATEL approach in construction of houses of quality. Then by using fuzzy ANP, the required weights using in house of quality are calculated. Keywords- Quality Function Development, Balanced Scorecard, Fuzzy ANP, Dematel,Strategic Goals

Type : Research paper

Published : Volume-4,Issue-2

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