Paper Title :Differences in Demographic and Social Factors of Chinese Tourists on Satisfaction with Cultural Attractions Management, Case Study: Wat Pho, Bangkok
Author :Rumpapakleakweerawattana, Alisa Ritthichairoek
Article Citation :Rumpapakleakweerawattana ,Alisa Ritthichairoek ,
(2018 ) " Differences in Demographic and Social Factors of Chinese Tourists on Satisfaction with Cultural Attractions Management, Case Study: Wat Pho, Bangkok " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 23-26,
Volume-4,Issue-5
Abstract : This study aimed to 1) Study Chinese tourists’ satisfaction level of Wat Pho, and 2) compare demographic and
social factors that impact satisfaction with cultural attractions management. The sample group consisted of 400 tourists,
gathered by accidental sampling. Percentage, average, standard deviation, t-test and f-test values are calculated to compare
independent and dependent variables. The result showed that age and education level did not affect satisfaction with cultural
attractions management, while age and profession did have different effects on satisfaction with cultural attractions
management. Moreover, the sampled population that had different decisions to return did not have different level of
satisfaction with cultural attractions management.
Keywords - Tourism Site Management, Tourist Satisfaction, Cultural Attractions
Type : Research paper
Published : Volume-4,Issue-5
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-12234
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Copyright: © Institute of Research and Journals
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Published on 2018-07-26 |
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