Paper Title :Improving Urban Museum Value Blueprint: A Service Dominant Logic Approach
Author :P. Hermawan, L. Mayangsari, R. Widiyanti
Article Citation :P. Hermawan ,L. Mayangsari ,R. Widiyanti ,
(2018 ) " Improving Urban Museum Value Blueprint: A Service Dominant Logic Approach " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 42-47,
Volume-4,Issue-6
Abstract : Tourism has been known as one of sector in contributing to develop economic growth for some region. Thus, it is
important to maintain sustainable tourism activity in some destinations. As the effort in increasing tourists activity with keep
their revisit intention and recommendation willingness to the other according from their experience. Provider has to
understand the basic source of experience come from developing service. Establish the design of service has to adapt on the
technology and information rapidly, innovation and co-creation experience in tourism service as the important keys. As
scientifically researcher emphasizes to answer how quality service increased by value co-creation approach and it influenced
to whole tourists experience (Zatori, 2013). This study takes an observation of service blueprint in Geology Museum as
heritage tourism in Bandung City which carries out some critical points which potentially decreasing tourists’ experience by
understanding the initial service and value blue print that visitor received. Thus, some suggestion provided to
improvetourists’ experience.
Keywords - Service blueprint, Experience-based service, Causal loop diagram
Type : Research paper
Published : Volume-4,Issue-6
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-12756
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Copyright: © Institute of Research and Journals
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Published on 2018-08-22 |
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