Paper Title :The Analysis of Business Model Canvas for OTOP Business in Rayong Province, Thailand
Author :Thitirat Thawornsujaritkul
Article Citation :Thitirat Thawornsujaritkul ,
(2018 ) " The Analysis of Business Model Canvas for OTOP Business in Rayong Province, Thailand " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 105-110,
Volume-4,Issue-10
Abstract : This research aimed to study on the influential factors toward more operational efficiency among the
entrepreneurs and to study on the guideline to add more operation efficiency for 232 OTOP entrepreneurs in Rayong
province. The results on the study of influential factors toward more operation efficiency of the entrepreneurs found that four
factors that the entrepreneurs paid most attention were Key Activities, Value Proposition, Key Resources and Cost Structure
in which all have the high level of opinion. The researcher presented the study results to be the guideline to add more
efficiency in the operation of the OTOP entrepreneurs in Rayong for two ways; short path and long path. The short path
consisted of Key Activities, Value Proposition, Key Resources and Cost Structure while the long path consisted of further
used of the four aspects from short path in which will add for five more aspects for the better operational efficiency. These
consisted of Customer Segments, Customer Relationship, Revenue Streams, Key Partners and Channels. The statistical
results from factor analysis found that all nine issues base on Business Canvas Model were the appropriate measurements
model.
Keywords- Business Model Canvas, OTOP
Type : Research paper
Published : Volume-4,Issue-10
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-13973
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Copyright: © Institute of Research and Journals
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Published on 2018-12-28 |
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