Paper Title :An Investigation of Customer Choice Behavior Towards Halal Product: Structural Equation Modelling (SEM) Approach
Author :Ariff Azly Muhamed, Mohd Nizam Ab Rahman, Firdaus Mohd Hamzah
Article Citation :Ariff Azly Muhamed ,Mohd Nizam Ab Rahman ,Firdaus Mohd Hamzah ,
(2017 ) " An Investigation of Customer Choice Behavior Towards Halal Product: Structural Equation Modelling (SEM) Approach " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 116-119,
Volume-3,Issue-3
Abstract : Theory of consumption values are employed in this study to determine the factor that influences customer choice
behavior towards the halal product. Three independent variable which is emotional value, epistemic value and halal concern
are used as an indicator in determining the customer choice behavior. Multiple regression by using Structural Equation
Modelling- Partial Least Square (SEM-PLS) is used to examine the collected data by a questionnaire. The resulting point out
three independent variables significantly influences the customer choice behavior regarding the halal product. This study
concludes that the foremost influence factor on customer choice behavior towards the halal product is emotional value,
epistemic value, and halal concern. This study contributes to introductory study but vibrant understanding in stimulating the
halal market to become a worldwide brand.
Index Terms— Choice Behavior, Consumption Value. Halal Product, Partial Least Square (PLS), Structural Equation
Modelling
Type : Research paper
Published : Volume-3,Issue-3
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-7462
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Copyright: © Institute of Research and Journals
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Published on 2017-06-07 |
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