Paper Title
Examination of Brand Perception and Brand Awareness of Undergraduate and Graduate Students towards Sustainability

The purpose of this study is to examine Brand Perception and Awareness of Undergraduate and Graduate Students on Sustainability towards Social Business.The study focuses on triple bottom line concept of sustainability framework—economic, environment and social. The finding indicates that, overall, undergraduate students can recall mostly social business that focuses on social sustainability. Meanwhile, undergraduate students report higher brand awareness toward social business when compared to graduate students. Keywords - Brand awareness; sustainability; social business