Application of Partial Least Square in Predicting E- Entrepreneurship Intention Among Business Students of China using EOA Model with the Mediating Role of Self-Efficacy
E-entrepreneurship is a basis of economic intensification and progress. As the number of business graduate
students is increasing day by day so, opting virtual entrepreneurship as means of a vocation is necessary not only to trim
down unemployment but it can also make available supplementary supply of income aligned with mounting cost of living.
The aim of this study was to explore that how business graduates identify their aptitude to survive, achieve and be thriving in
E- entrepreneurship. The mediating effect of self-efficacy was also tested in the progress of students’ intentions to turn out
to be entrepreneurs. We used partial least square model with a sample of 2000 business students’ through 10 universities of
China to test the hypotheses. Entrepreneurial Attitude Orientation (EAO) scale was utilized to check the students’ Eentrepreneurial
attitudes. The findings disclosed that the self-esteem, achievement, personal control and the innovation have
significant relationship with self-employment intention. Correspondingly findings of the study express that the effect of
innovativeness on the entrepreneurial intentions was fully mediated by entrepreneurial self-efficacy. The authors discuss
practical implications and directions for future research.
Keywords: Self-efficacy, Online business, Career intentions, EAO