Social Media Monitoring Tools: A Comparison Based on the Critical Features
Nowadays, using social media for communication is common among most of the people. People put their
comments and feedback about many things including a product or a brand in different social media like Facebook and
Twitter. There are plenty of data available every day in social media, however how to utilize this data and provide insight
into the organization in order to improve their performance in the market is a question for every organization. Today,
monitoring social media is a necessity for every organization. This will provide related data continually, so the firm can use
it in its internal processes. There are many monitoring tools available in the market. How to select each one and what
benefits can earn from each one is an issue yet. This research tries to review the most important social media monitoring
tools and propose some criteria for comparison. Then based on the suggested criteria, a comparison was conducted to help
the organization in selecting the appropriate monitoring tools that suit to their business. The result can help managers to
make better decisions on the selecting of social media monitoring tools.
Keywords - Social media, monitoring tools, analytics tools, critical features.