The Development of Health Product for Tourism Connectivity with the Local Culture in the Eastern of Thailand
The Development of Health Product for Tourism Connectivity with the Local Culture in the Eastern of
Thailand is the qualitative research by using the participation of the entrepreneur of community enterprise in the east coast
areas consisted of Chonburi, Rayong, Chantanuri and Trat province which related to the local tourism for developing the
proficiency and value added product and service. This research was aimed to 1) study the proficiency of the entrepreneur in
developing health product for value added and sustainable competitive advantage. 2) guideline for developing health
product from the local wisdom. The data was compiled using the observation, in-depth interview and co-learning of the
researcher and community. As the research result, the entrepreneur of community enterprise had the proficiency of health
product development from the local tourism and the participation of bringing knowledge from the local wisdom to promote
the health product for value added and sustainable competitive advantage, included with creating the learning process as
the guideline for developing health product from the local wisdom to the local product standard. Additionally, the
government section would support the entrepreneur of community enterprise to be selected as the outstanding product to
the standard product, strengthen the community, economic value by product and service with uniqueness and suitable for
the customer’s need both of domestic and international areas.
Keywords - Health Product, Tourism, Connectivity, Local Culture.