A Structural Equation Model of Collaboration and Innovation Affecting Organization Performance in Thailand’s Automotive Parts Inductry : A Conceptual Perspective
This study aimed to expand understanding of the collaboration and innovation affecting organizational
performance in the automotive parts industry in Thailand. The automotive industry in Thailand is growing steadily due to
vehicle manufacturing for export, making the Kingdom a major production base for automotive parts. The launch of the
ASEAN Economic Community (AEC) with joint market and production base has contributed to increased competition in the
region. In Thailand’s automotive parts manufacturing industry, organizations that focus on collaboration and innovation have
been found to exhibit better performance.
Keywords - Collaboration, Innovation, Organization Performance, Thailand Automotive Parts