Applying Behavioral Economics to Business Succession Taxation in Japan
Using the hypothesis "Reason- based Choice" of Shafir-Simonson-Tversky (1993) and Shafir (1993) to consider
the tax system more efficient involved in business succession in this paper. This hypothesis has been proposed as an
alternative theory of utility maximization model. Human beings were thought to be able to choose an option from the point of
view rather than from utility maximization, and easy to put a reason. When it is developed into tax issues related to business
succession this study, it is desired to indicate the possibility of "passive" to "active" payment of taxes by "Reason-based
Keywords - Behavioral Economics, Business Succession, inheritance tax and donation tax.