Strategic Versus Tactical Considerations In Innovation
This study addresses one of the most enduring and long-debated issues in innovation, namely the distinction
between strategic and tactical considerations along the lengthy innovation process. Like in any other major business
initiative, a strategic viewpoint in product innovation (1) provides us a sense of purpose and direction in our product
innovation activities, (2) directs our attention, resources and support to product innovation, and (3) clarifies the
misperceptions of people in the innovatiopn process about the importance of innovation. Because of some external
competitive pressures, we can still achieve some innovation without a strategic viewpoint; however, its impact will not be
long-lasting. In fact, if we want to be successful in the long-run, innovation should be part of our overall company strategy.
Likewise, tactical considerations are also important in innovation. Such considerations help companies (1) to see whether the
product can actually work, (2) to learn how to improve it, and (3) to assess the product development performance against
established plans and targets. This study highlights the unique and distinct roles that these two types of considerations can
play in successful innovation. In particular, it emphasizes that while strategic considerations help companies set their longterm
objectives in order to enhance their performance, tactical considerations can help them achieve those objectives with
carefully thought-out undertakings along the lengthy innovation process.
Index terms- Innovation, Competiveness, Strategies, Tactical Decisions, Performance.