Paper Title
Causes of the Service Quality of Sales Person in Retail Trade: An Empirical Study in Chennai City

The customers process the information around them and approach the retail space to consume according to their prospect level. Consumers approach different store types to explore product views and to shop products according to their desires and their favorite estimates. Some customers frequently visit the brand stores to update themselves with the brand portfolio and some visit other forms of retail shops with challenging brands to enjoy great price saving offers.The growing economy has even brought phenomenal changes in customer’s demand patterns. The psychological framework has changed as well as lifestyle of individual is getting affected due to environmental influences like…liberalized economy, information flow, technological changes, improving literacy rates, growing incomes and jobs particularly in service sector.