Gender Differences in Language Use: Study on Crowd Funding Projects
In the last two decades, a new source of financing called crowd funding has been introduced to allow a project
founder to raise fund from crowd to support their projects. Prior research has pointed to a number of factors that may influence
the fund raising projects—duration, target goal, rate of donation or pledging and quality of the projects. There is, however, one
other important factor which is may contribute to the projects ability to raise funds which is the style of language used. This
paper describes an investigation of the differences in language use by male and female in crowd funding projects. 60 crowdfunding
projects are subjected to LIWC analysis, and these linguistic data areanalysed. The results show that female and male
do not merely focus on the differences of word categories, but also focus on the language dimensions. Furthermore, this study
identifies what kind of processes relating to female and male text language.
Index Terms - Crowdfunding, gender, language.