Paper Title
Doing Business in India

Managers of multinational enterprises (MNEs) from developed economies are often cautioned to understand the cultural environment of countries in which they would do business. This is particularly true in the case of emerging economies, and even more so in those like India with which most MNEs would have relatively limited experience. This study examines mechanisms that are pertinent to Indian business culture.We develop an instrument to measure three dimensions of Jaan-Pehchaan and test whether they elicit different reactions This insight can be crucial for MNEs that would enter Indian markets.