Paper Title
Should there be a Global Standard for Social Media Communication by International Public Relations Professionals

The exceptional and unusual growth of social media in just a few years of existence is alarming. Maybe because it allows people to keep in touch, recruit and interview employees, share information with friends, buy and sell, communication between international and national bodies demonstrates the power of internet as social medium. Social media is an internet based application, which allows the use and exchange of contents generated by the user. It is an interactive platform that enables individuals, businesses, and communities, to discuss, interact, create and communicate. Social media covers a wide range of online, word-of-mouth forums including blogs, company-sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer product or service ratings websites and forums, Internet discussion boards and forums, moblogs (sites containing digital audio, images, movies, or photographs), and social networking websites, to name a few. Physical examples of such social media used by organisations include facebook, blogs, chatroom, YouTube, flickr, MySpace. This paper tries to analyze this challenge faced by the public relations in relation to communication and spreading of information. It tries to ponder over the argument that there is a need for universal standards when using the social media for communication by the public relations practitioners. Keywords- Social Media , Public Relations