Evolution & Transformation of Private Label Brands: Increasing Acceptance of Private Labels in India
A private label brand is known as manufactured product that a retailer buys from a seller or supplier, with the
intention to rename, to repackage, and to sell it under distributors own name. It depends on the agreement between
manufacturer and retailer that how much that manufacturer will charge additionally for packaging and labeling. This study
paper will help in founding evolution and transformation of private labels.
Keywords - Private Label brand, Manufacturer brand, Evolution. Transformation