Attitude Confidence and User Resistance for Purchasing Wearable Devices on VR: VR Headset Perspective
The Virtual Reality (VR) has been issued by IT business of the 21st century. There has been a quick diffusion of
smart devices and applying various industrial sites. However, there is a lack of innovation resistance studies influencing new
technology’s adoption & diffusion including VR. The research questions follow. First, do attitude confidence and
innovativeness resistance affect consumer intention to use? Next, what factors affect to among brand, contents and the above
variable like attitude confidence? Finally, are there different factors as functional characteristics in VR? This study collected
data from respondents who have prior experiences taking VR headset in Korea. The result of this study explained that user
innovation resistance (-) and attitude confidence (+) directly-opposed influence consumer intention to use VR headset.
Especially, seeing that attitude confidence is highly strong effect to the intention of behavior. Thus, high-belied of attitude
improve behavior intention in the innovative product.
Index Terms - Virtual Reality, Wearable Device, User Resistance, Attitude Confidence