Paper Title
The Success Factors of Local Product Group in Songkhla Thailand

This study aims to analyze the success factors of local product group in Songkhla Thailand. This research uses qualitative research methods by using in-depth interviews and focus group of 10 local product groups. The study found that 1) the purpose of the group is clear and all members have a common goal, 2) group management, members get sharing of benefits and the development of knowledge, 3) the leader have experience in business management, 4) group members have an understanding of the operations of the group and 5) the communication within the group occur regularly. All factors mentioned above effect the success of local product group in Songkhla Thailand. Another factors are supported from government and private sectors. Index Terms - Success Factor, Local Product Group, Thailand.