Paper Title
Marketing and Entry Strategies

When an organization has made a decision to enter an overseas market, there are a variety of options open to it. These options vary with cost, risk & the degree of control which can be exercised over them. One of the most important strategic decisions in international business is the mode of entering the foreign market. A market entry strategy is the planned method of delivering goods or services to a target market and distributing them there. When importing or exporting services, it refers to establishing and managing contracts in a foreign country. An organization willing to “go international”faces 3 major issues. • Marketing – which countries, which segments, how to manage, how to enter, with what information. • Sourcing – whether to obtain products, make or buy. • Investment & Control – Joint Venture, global partner, acquisition. Keywords - Organization, Marketing, Marketing Mix, Market Entry Strategies, Customer