The Study of Potential and Capacity of Medical Tourism Employees on Thai Traditional Massage and SPA Businesses in the Area of Bang Lamphu, Bangkok
This research is to study the potential and capacity of medical tourism employees on Thai traditional massage and
spa businesses in the area of Banglumphu, Bangkok. It is a quantitative research using questionnaires as a research
equipment. The data is surveyed by 165 stakeholders from owners and employees on Thai traditional massage and spa
businesses in area of Banglumphu, Bangkok. The results is found that the potential of health-oriented tourism, and Thai
traditional massage and spa categorized by backgrounds, economics, and society associated with experience and income, but
also the connection between organization and its management truly have an impact upon the development of employees.
Therefore, In a way, the analysis on the declining potential ofmedical tourism, and Thai traditional massage and spa and the
yearn to improve service mind skill , in terms of knowledge, A more knowledgeable an employee is, the more desire an
employee willing to develop his/her service-minded skills. Not only the erudite ones, but those who lack skills, character,
and experience aspire to be better at service skill as well.
Keywords - Potential and capacity, Medical Tourism, Health Tourism, Thai Traditional Massage, Spa business