Marketing on IoT/FoT Platforms
This paper approaches the problem of understanding the customer by utilizing the potential of advanced
Information Technologies such as the Internet of Things and the Facebook of Things. The later technology is a build up on
the Internet of Things that provides the system with a certain level of intelligence which is utilized for the purpose of
building and connecting smarter devices. This paper argues that the same can also be utilized for marketing purpose as well,
because in a machine-dependent world, understanding of machines leads to understanding of people as well. Further this
paper proposes a framework based on which FoT can be improvised to focus on the marketing purposes as well.
Keywords - Marketing, Internet of Things, Facebook of Things, STP