Paper Title
A “Win-Win” Model between Daikin’s and Gree

Japanese companies’ investment in China is entering into a new phase. With the rise of Chinese enterprises, Japanese companies will have to adopt an unprecedented attitude towards the offer of technical collaboration from Chinese enterprises. Certainly, there is a high possibility that a technical partnership with Chinese enterprise will foster a potential rival. However, Japanese companies never ignore the huge market called China which has changed from the world factory to the world market. Therefore, Japanese companies also accepted the idea of “transaction of technology and market” which originally born in China. Although this is an attractive issue for both Japan and China, there have been few examples that have been successful so far. Nevertheless, the case what mentioned in this paper showed a successful example that brought benefits to both sides. Keywords- Japanese company, Daikin, Chinese enterprise, Gree, partnership