Importance of Personal Branding for Career Development
Personal branding is a practice followed by people to market themselves and their career as a brand. With the
shift in the corporate culture and increasing competitive market, it is becoming difficult for individuals to differentiate
themselves from the competitors. The general purpose of this qualitative study is to investigate the importance of personal
branding for career development. The study focus on the tools of personal branding, its importance and uses by various
professionals from different fields. The researcher analyzed 8 professional individuals using a method of qualitative content
analysis as an empirical way. This is a self-funded research.
Keywords - Personal Brand, Career Development, Social Media Tools, Online, Offline Tools for Personal Branding,
Importance of Personal Brand, Evaluation, Monitoring Tools and Websites, Traditional Personal Branding.