Socio-Economic Impact of ‘Non-Economic’ Factors on Smoking Behaviour in Urban Areas
The purpose of this study is to identify the factors other than prices (economic factor) which influence the
decision of a current smoker to continue smoking. The government has launched several schemes in order to reduce
smoking amongst the public for the very obvious reason that smoking is injurious to health and can cause serious respiratory
disorders, including lung cancer. Increase in Prices of the cigarettes through increasing the excise duty on cigarettes is a very
common tool to reduce smoking by making it economically inaccessible to the masses. This study is focussed on the urban
areas and tries to determine if prices effect the decision to smoke. It further tries to identify the non-economic factors that
influence the smoking behaviour of the people. Finally, through this study, the relationship between the effect of price and
the non-economic factors are observed to determine if the effect of price is still relevant once the non-economic factors come
into play. The analysis is based purely on primary data collected from the current smokers in urban areas in Bengaluru.
Although smoking includes different types of tobacco products, this study focuses only on cigarette smoking. The data has
been analyzed using MS Excel and SPSS using ‘Dummy Variable Regression Models’. The results show that though the
consumption is affected initially because of price, but when the non –economic factors are taken into consideration, the
effect of price is not significant anymore.
Keywords - Cigarettes, Price, Consumption, Smoking Behaviour