Determinants of Tourists’ Intention to Revisit Tra Vinh City
Tourists’ intention to revisit tourist destination is very important to the tourism industry. The purpose of this
research is to examine the causal links between influential factors and tourists’ revisiting intention to the tourism destination.
It was conducted with 221 tourists visiting Tra Vinh city, a Vietnamese tourism attraction. The results reveal that, cultural
environment, natural environment, local cuisine, service price, social security, infrastructure, entertainment, destination
image, tourists’ education and tourists’ income likely enhance their revisiting intention to the tourism destination; while
negative attributes likely impede their revisiting intention to the tourism destination. Furthermore, tourists’ age is not
statistically found to affect their revisiting intention to the tourism destination.
Keywords: Tourism development; Tourists’ intention to revisit; Tra Vinh City, Vietnam