Organization and Consumer intentions to use E-commerce in Morocco: an empirical study
This research focuses on the study of the factors influencing the intention of adopting and using electronic
commerce by the consumer and the Moroccan entrepreneur. The interest was to identify the main perceptions related to the
adoption of this technology in the aim, on the one hand, to contribute to the progress of research with regard to the question
of adoption of technologies, and on the other hand to seek to Understand the reasons for the relatively low adoption level of
e-commerce in Morocco.
Keywords - Adoption, Consumer, E-commerce, entrepreneur, intention, use.