The Use of Big Data and Data Analytics in The Hospitality Industry
Big Data and data analytics have made significantprogress worldwide in all industries in the past
decade. The use of Big Data and data analytics affectshotel management in many ways by influencing how
hospitality businesses are conducted, their performance is measured and their risks are assessed and
disclosed.However, Big Data and data analytics application in the hospitality industry including resort and hotel
businesses is at an early stage.This paper explores the use of Big Data and data analytics in identifying,
assessing, managing and disclosing business activities of the hospitality industry.
Keywords - Big Data, Data Analytics, Hospitality Industry, Hotel Management, Financial Reports