Seeking Opinion Leaders on Twitter: The #Delete Facebook Campaign
In the wake of the Cambridge Analytica scandal, some opinion leaders show their public and personal motive to
call for action against Facebook on the Twitter network. This study analyzes the #deletefacebook campaign, seeking opinion
leaders who initiate and popularize it on Twitter. By using NodeXL, this study visualizes and identifies the procedures of how
a Twitter campaign goes viral by influential people on Twitter.
Index Terms - Cambridge Analytica, #deletefacebook, Opinion Leaders, Twitter