An Investigation of Tomato Supply Chain Management Using ANP Technique in Iran
Tomato is a valuable crop that can play an important role in Iran's non-oil export market. Unfortunately, the
processing, distribution and export of tomato is facing with different obstacles. The main objective of the present research is
to examine tomato supply chain management using ANP and SOWT methods. A numbers of criteria and sub-criteria were
defined to reach the study objectives. The required data were gathered via questionnaires from the experts in 2016. The
results indicate that the most compatible sub-criterion is tomato’s compatibility with weather conditions and reasonable
productivity of tomato in study area. In addition, a number of strategies such as price stabilization, product diversification
and branding were obtained from this study to improve the supply chain management of tomato.
Keywords - Tomato, Supply Chain, Analytical Network Process (ANP), market strategy.