Study on New Product Development and New Product Strategic Management
The strategic instruments in this paper try to present a integration of the best industrial practices in this arena, and
are the consequences of high grade of mutual agreement among the different research efforts. Our motive is to deliver
guidelines for managers to recognize the opportunities for enhancing the quality of their NPD processes and to chalk out a
map for scholars to recognize the fruitful areas for research and new product development process includes the various
stages involved in this NPD process.
Key words - New product development (NPD), New product strategy(NPS)