OTT in Thailand: An Analysis of The Opportunities and Constraints
OTT first became a viable alternative to television platforms in the mid-2000s. While in Thailand, the OTT was
introduced in 2014 and also has received widespread adoption due to the healthy development of Internet infrastructure and
access. In September 2017, the National Broadcasting and Telecommunications Commission (NBTC), Thailand’s media
regulator, showed its inclination to regulate the OTT as subscription television service. The commission required all OTT
broadcasting platforms to register with authorities to continue operating in Thailand lawfully. It also set up an OTT working
group committee to develop the regulatory framework that supports OTT providers under the guidelines of the Asean
Telecommunication Regulators’ Council (ATRC). Today Thailand is in the process of digital television transition. While
there is an opportunity for future growth in OTT services in Thailand, some constraints have to be taken into account such as
the registration of service providers, the proportion of foreign ownership, the issue of intellectual property, net neutrality, and
the control of content.
Index Terms - OTT in Thailand, Over-the-Top, streaming videos.