The Mythology of Feminity in Thai Society Reflected in Advertisements
This research aims to study about mythology conveyed through advertisements, particularly about feminity in
Thai society. The results suggested that the meanings are made in advertisements by using signs. The researcher used
semiotic analysis under the concept of mythology including the social and political contexts. The findings revealed that the
meanings are made for women in Thai society as a mother and a wife which can be interpreted from mythology concept that
women are regarded as a follower in Thai society.
Keywords - Mythology, Feminity