Place Attachment and Destination Image in a Reuse Old Building
The study identified the hypothesized relationship between place attachment and destination imagein an old
building which is reuse as a restaurant in Tainan, Taiwan. A face-to-face questionnaire survey was administered in Weiwu
Tea House. The components of place attachment were found as “social relationships with customers and employees”, “place
dependence” and “place identify” in a reuse old building. The result also revealed significant positive relationship between
place attachment and destination image in Weiwu Tea House. This paper provides additional suggestions for enhancing
destination image regarding reuse old buildings.
Keywords - Reuse Old Building, Social Relationships With Customers And Employees, Place Dependence, Place Identify.