Paper Title
Towards a Characterization of the Ethical Consumer: Conspicuous Ethics

This paper considers a group of consumers who have preferences over how a good is pro- duced and distributed, - rather its traits alone. Moreover, it is hypothesized that these preferences also depend on prices, and that prices inform consumers about the way goods are produced and distributed. In this paper we done the motivation, and state the assumptions and conditions representing the consumption behaviour of the ethical consumer. It is shown that a price dependent direct utility function provides the necessary structure in the characterization of the consumption behaviour of the ethical consumer. Keywords - Ethical Consumerism, Fair Trade, Ethical Preferences, Price-dependent Preferences JEL: D01, D10, D11