A Study on Recession Marketing using Lean Technology
The recession is the fascinating & multidimensional Phenomenon that had been on the headlines from time to
time. The purpose of this paper is to explore the major tools which the company can use during the upcoming recession &
how they can effectively change their marketing activities during that upcoming Recession.
From the findings of the empirical studies, it was noticed that during the recession there was a big change in the company
strategies i.e. either they have started considering new factors like positive attitude, low budget plan, focus on more customer
but they did not implement the lean strategy. Through the paper, the enlightenment on the lean technology is focussed &
through proper implementation of the lean technology in the organization & its positive factors to the organization have been
Keywords - Recession, Lean Technology, Competitiveness, Marketing Strategy.