Paper Title
Revisiting The Information Role of Management Accountants – Are They Behind?

This study highlights the growing need for management accountants(MAs) to realize the innovative realities that institutionalize them and their profession, particularly given the increasing need to deal with complex data using data analytics and businesses intelligence. As the efficient use of cost information becomes more valuable for sustainable competitive advantage in today’s business environment, the study provides future-oriented insights on areas of expertise management accountants will need to familiarize themselves in order to remain continuously relevant. Keywords - Technology, Competence, Management Accountants, Cost Information, Data Analytics, Business Intelligence.