Social Media Influences and Opinion Shaping Versus Action Taking: A Model using the Theory of Planned Behavior
In our series of research into if and how social media affect social and behavioral outcomes, we build on our
previous work to develop an explanation about the transition from how people move from expressing opinions in social
media to taking actions. In this paper, we further identified from that data collection characteristics of social media discourse
that led to taking action, and beyond that, the levels of escalation of action based on characteristics such as affect intensity,
framed by the theory of planned behavior.
Keywords - Social Media, Sentiment Mining, Natural Language Processing, Opinions and Activism.