Paper Title
Tourism Development Proposal through the Evaluation of Natural Resources Condition and Collective Capacity through the Sustainability Indicators, in the Case of Canoas, Mexico

Manzanillo, in Colima state, is one of the most important cities located on the pacific coast of Mexico. It is a long-time favorite tourist destination for national and international visitors, because of its golden sand and deep green waters. Canoas is a small community, located in rural area of Manzanillo. The life of the inhabitants revolves around the agricultural activities that has not yielded good result due to the lack of government support and as a result the people are migrating to other places to look for a better opportunity for life. Canoas has potential for tourism development, but it is necessary to make a study to know its socio-economic situation and the existing natural resources in order to plan an appropriate tourist activity for the place. The aim of this research was to propose sustainable tourism activities as an alternative for local development in a sustainable way for Canoas. The research was developed by the methodological proposal of the Framework for the evaluation of Natural Resource Management Systems (MESMIS by its acronym in Spanish), which allows the use of socio-environmental and economic indicators. Based on this it was possible to know the degree of conservation of natural resources and their use, as well as the contamination or degradation of soil and water of the beaches and coastal zone, the capacity of organization of the population, their participation and quality of life. As a result, Canoas has a lot of potential for tourist activities development in natural area such as agritourism, hiking, picnic by the riverside, visiting the coffee plantation, etc. But it is necessary to carry out the activities under advice of the expects to carry it out in sustainable way. Keywords- Canoas, MESMIS, Collective Capacity, Rural Tourism Development