Changes in the Attitudes and Behaviuor of Members in the Organizations Caused by Impact of Digital Tools
Digital transformation is currently indicated as one of the most important processes pervading economic activity of a human being, changing the principles of the organization's functioning and their construction. Assuming that the elements of this process and its course are initially recognized, it is possible to ask a research question, what are its initial effects in influencing human resources in organizations. This impact is not fully defined, two opposing views are currently being pointed out. The first, positive, says about the continuous improvement of human resources, that under the influence of digital transformation, some professions will disappear, but new ones necessary for the further development of the organization will emerge. The second, pessimistic, says that human work (physical and mental) will be replaced by carriers of digital transformation and people will become unnecessary in the functioning of companies. Regardless of trends in the use of human resources in organizations, we can already see the impact of digital tools on the functioning of people, an example are the results of experiments studying human conformism (Asch effect) in the situation of the impact of digital tools. The article will present the results of a review of literature describing human-computer relations (and, more broadly, digital tools) and the impact of these relationships on the functioning of people. The results of own research (conducted using the covert observation method) will be presented in the field of the impact of voice command systems on employee attitudes and behaviours.
Keywords - Change in Human Attitudes and Behaviour, Digital Transformation, Impact ICT Instruments on Human Relations, Information Capitalism.