Market Overview of Healthy Fast Food Restaurants Chain Establishing: International Dimension
The main purpose of a paper given is to represent a market overview of a healthy fast food restaurants chain (HFF) and to elaborate recommendations on how to implement this business idea on practice. The idea consists in the creation of a solution to the urgent problem of the restaurant industry, which cannot provide some alternatives to fast food restaurants and classical restaurants regarding requirements of healthy eating combined with fast service. Methods used include data collection from prospective customers, analysis of all information gathered and development together with customers an overall image of HFF chain based on their wishes, worldwide trends and our vision of this project. Another part of the paper consists of all other steps which are needed to be achieved before the HFF chain opening.
Keywords - Chain of Restaurants, Customers, Healthy Fast Food, Worldwide.