Consideration of Retail Company from the Service Point of View "Retail as a Service / Raas"
Many retailers suffering from deteriorating business performance considers the rapid growth of Internet companies such as Amazon as its main cause. However, it is an old type of retailing that secure inventory and distribute products as its main function, which is losing its value and losing its position in the market. If they continue to do business as it is, they will not be able to survive the market. Only companies that can create additional value at the retail stage can survive. The retail industry must reconsider its value from the service industry perspective. Keywords - Direct To Consumer, Retail Innovation, Service Innovation, Wheel Of Retailing