Reimagining of New Media Artist’s Artwork through Technology
“The future is now” - Nam Jun Paik
The reimagining of new media artists not only contributes to the aesthetic values of a society, but have also connected an
ethereal relation between artists and technologies, have a different outlook on the world, and have a connection in the
disconnected dots. They see geometrical patterns in the chaos and complexity through technology.
Origin of new media art has known its heritage from conceptual art, which came into prominence in the 1970s, the concept
or idea is prominent on the basic of essence involved in work take priority over norms of traditional aesthetics, and the
limitation of material concerns.
Indian contemporary art has changed after the advancement of technology because new media artists are not bound to use
papers, canvas, walls, or any other art surfaces. Reimagining artists also are not making mythological paintings and
sculptures. Now artists are free to do anything, any medium, material, and space whatever they want.
The advancement of technology is reshaping technology art in contemporary India and all around the world. So artists are
increasingly turning to new technologies to create better art, innovations to be persuasive, and powerful tools for a
reimagining of new media artist’s artwork using technology. With every passing year, the relationship between art and
technology is braided stronger. New ways and tools to mix different media, materials, or to enhance the process of artwork
and creation are emerging trends.
“In my experience, technology, science, and art - all three of them - could not exist and would not continue to emerge
without intuition, experimentation, and creativity,” says Christina Della Giustina, an artist based in Amsterdam.
The focus will be on new media artist’s ability to develop artworks through technology for innovation and social change
within contemporary art practice and visual arts. The purpose of this qualitative technique is to describe the technology art
for a reimagining of new media artists at museums, galleries, and art fairs.
Both primary and secondary data collections used to analyze, find and the conclusion of the study. Primary data obtain
questionnaires have given artists through emails to respondents, and the secondary data gathered through journals, articles,
the internet, and other public materials.
Keywords - Contemporary Art, New Media Art, Technology Art, Art and Technology, Interactive Art, Installation Art