Paper Title
Fashion, Image Transmission and Hyperreality: The Role of Advertising and Virtual Technology in Creating a New Reality

This paper aims to understand the transmission of image in fashion industry at different levels. It also tends to comprehend thedifferent channels of transmission and their impact on psychological, social and cultural values of society. Indeed, advertising is a powerful tool that shapes the perception of entire society, but as technological advancements approach, it is all set to create a new reality, altogether, which is totally disconnected from reality but the impacts of which are embedded deep downin every aspect of our lives. Keywords - Technological Advancements, Advertising, Distorted Image, Hyperreality, Virtual World.