Paper Title
Building A Conceptual Model For Adopting Green Supply Chain Practices

-Green supply chain management is becoming more popular in South East Asian region and it is a way to display the genuine commitment to sustainability of any organization and the environment in this region. Most of the developed and developing countries tend to adopt green supply chain practices as a solution for serious environmental problems. Therefore this study supports for the potential organizations to adopt green supply chain practices and strengthen the extant body of knowledge on green supply chain management. This paper presents a conceptual model for identifying the key drivers that influence to adopt green supply chain practices based on the existing literature. The proposed model addresses the key drivers as external and internal factors based on theoretical background of institutional theory and resource based view theory. It is expected that proposed model will be more contributed to enhance the adoption of green supply chain practices by manufacturers, suppliers and government. Keywords-Green Supply Chain Management, Institutional Theory, Resource Based View Theory