“Semiotic Attractor” As A Model Of Innovation Goals Management
The metaphor “revolution in symbolism” (A.N. Whithehead) is interpreted as a “semiotic attractor” of a managed
system. To solve the problem of the fundamental possibility of its detection the calculations based on the model of
competition of information different types (D.S. Chernavski) are carried out in a certain phase space. The choice of the
model is determined by the formulation of the problem of a semiotic nature of an attractor of a managed system. Three
dimensions of symbol: semantics, syntactics, pragmatics are interpreted as three types of information and the model
describes dynamics of elements with different type of information distributed over phase space and time. The model is
generalization of Lotka-Volterra model and takes into account the following processes: 1) competitive interaction; 2) selfcompetition;
3) autocatalytic reproduction; 4) distribution of information in phase space due to diffusion. The three-element
model with two spatial variables and one time variable is considered. Results of calculation show that regardless of
parameter values and initial conditions the evolution of such system pass through three stable milestones: “mosaic” stage,
“parquet” stage and pure cluster stage. The conditions of domination of one semiotic goal expression over the other are
obtained according to the model.
Keywords: Modified Lotka-Volterra Model, “Revolution in symbolism”, “Semiotic Attractor”.