Historical, Economic And Political Development Of Television Broadcasting In Turkey An Industry Analysis
Television that is one of the most effective and wide-spread cultural production tools used by the modern
communities leads the way among the mass communication tools that left a mark on our century. Television is a mass
communication tool that continuously relays video and audio messages through programs with various genres and purposes
that fulfil the basic functions of giving news, educating and entertaining. This study addresses the progress of television
broadcasting in Turkey that underwent different developments from past to present. The historical development of the
television has been studied by taking four breaking points -beginning, development, growth and commencement of the private
television broadcasting and elimination of the broadcasting monopoly-as reference points. In the second part of the study, an
industrial analysis was made on the television industry of Turkey for the year 2014. The study analyzing Turkish television
channels based on the license and broadcasting formats. It has also a comprehensive analysis of the economic and political
aspects of the television broadcasting of Turkey. In the study, it has been emphasized that the economic structure of television
broadcasting is still important in Turkey and its position as the most important platform for advertising investments is still
maintained while we go to the future. In Turkey, television still receives the highest share from advertising expenditures
while the share received by television channels around the world declines in all media platforms.
Index Terms- TV, Television Industry, TV Economics, TV Turkey, TV History.